Kagure's wardrobe #01 was planned and produced over the course of half a year from last summer.
Each report is here ↓
1st 2016/7 #01-1 REPORT ~ Consideration of production items ~
2nd 2016/8 #01-2 REPORT ~ Design review ~
3rd 2016/9 #01-3 REPORT ~Toilet Check/Fabric Examination~
4th 2016/10 #01-4 REPORT ~ 1st sample check and fabric consideration ~
5th 2016/11 #01-5 REPORT ~ 2nd sample check / fabric color consideration ~
A wonderful dress will be finished in February, and will be on sale at Kagure stores, Kagure web shop, and PINT web shop from March. We will continue to sell it as a standard product, but after the first season, we held a retrospective MTG.
Sharing the impressions of the participating store staff, sales status of dresses, issues and improvements, consideration of next item. This was the second time Kagure held a tool-style project for everyone, and I was able to look back on it from a broader perspective and depth.
Each report is here ↓
1st 2016/7 #01-1 REPORT ~ Consideration of production items ~
2nd 2016/8 #01-2 REPORT ~ Design review ~
3rd 2016/9 #01-3 REPORT ~Toilet Check/Fabric Examination~
4th 2016/10 #01-4 REPORT ~ 1st sample check and fabric consideration ~
5th 2016/11 #01-5 REPORT ~ 2nd sample check / fabric color consideration ~
A wonderful dress will be finished in February, and will be on sale at Kagure stores, Kagure web shop, and PINT web shop from March. We will continue to sell it as a standard product, but after the first season, we held a retrospective MTG.
Sharing the impressions of the participating store staff, sales status of dresses, issues and improvements, consideration of next item. This was the second time Kagure held a tool-style project for everyone, and I was able to look back on it from a broader perspective and depth.
First of all, from the sales situation that is worrisome. I would like you to look at the report about the fabrics and craftsmanship of the product, but if you look at the price range, it is expensive for a dress. Despite this, sales were strong both in stores and online.
Popular points include the beautiful silhouette, linen material, fabric color, and feminine cuffs. It seems that the string belt of the same fabric is also popular. Quick decision at a glance! It seems that there are many people who say. Although it is one size, I am happy that people of various heights and age groups are choosing it because of the length of the string belt and trial and error.
The process is also important, but the most important thing is that the finished clothes are good and the customers choose to wear them. There is still room for growth, but I am relieved that it is a good move.
Please visit each Kagure store .
Orders have steadily been received at the PINT web shop, and now only one of each color remains.
enrica x Kagure linenonepiece (4color)
Popular points include the beautiful silhouette, linen material, fabric color, and feminine cuffs. It seems that the string belt of the same fabric is also popular. Quick decision at a glance! It seems that there are many people who say. Although it is one size, I am happy that people of various heights and age groups are choosing it because of the length of the string belt and trial and error.
The process is also important, but the most important thing is that the finished clothes are good and the customers choose to wear them. There is still room for growth, but I am relieved that it is a good move.
Please visit each Kagure store .
Orders have steadily been received at the PINT web shop, and now only one of each color remains.
enrica x Kagure linenonepiece (4color)
I received a happy word from all the store staff.
"I was able to experience a lot of emotions that I can't understand unless I stand in the hands of the creator."
“After this experience, by standing in the store again, my perspective on the products I usually deal with has changed.”
“Many people are involved in the creation of a single piece of clothing, and it is our job to deliver such things to our customers.
“To make one dress, I had many discussions, expressed my opinions, listened to their thoughts, and was made to think about many things. It was a great learning experience while working with clothes.”
"The joy and joy of participating as one of the project members and handing over the finished dress to the customer at the store!"
I thought it was really wonderful that not only the learning in each session, but also the sales and customers in the future were connected in a straight line and made use of. If I were the customer, I think this would be a fun and good purchase. I'm excited to see more things like this and more shopping.
The difference between each Kagure store and the difference in the characters of the staff who participated. As we shared and layered on various perspectives, I think that the division of roles was naturally divided. Looking back, once again, it was a time when individuality was well combined.
"I was able to experience a lot of emotions that I can't understand unless I stand in the hands of the creator."
“After this experience, by standing in the store again, my perspective on the products I usually deal with has changed.”
“Many people are involved in the creation of a single piece of clothing, and it is our job to deliver such things to our customers.
“To make one dress, I had many discussions, expressed my opinions, listened to their thoughts, and was made to think about many things. It was a great learning experience while working with clothes.”
"The joy and joy of participating as one of the project members and handing over the finished dress to the customer at the store!"
I thought it was really wonderful that not only the learning in each session, but also the sales and customers in the future were connected in a straight line and made use of. If I were the customer, I think this would be a fun and good purchase. I'm excited to see more things like this and more shopping.
The difference between each Kagure store and the difference in the characters of the staff who participated. As we shared and layered on various perspectives, I think that the division of roles was naturally divided. Looking back, once again, it was a time when individuality was well combined.
After the meeting, everyone took a commemorative photo in the garden in front of the Omotesando store. I got black and indigo. good photo.
I want to participate again next time! Everyone said that, but next time we will recruit new members who have not been able to participate yet within Kagure and start in July.
We have already made several proposals for the production items, but the next members will consider and decide on the first time. From the next time, Mr. Shimada from the Omotesando store, who is in charge of Kagure's blog and interview articles, will also participate. This blog report will continue to be uploaded, but we will also send out reports from time to time on the media within Kagure, so please take a look at that as well. I'll let you know once again when it's uploaded.
Please look forward to Kagure no Wardrobe #02 from next month.
I want to participate again next time! Everyone said that, but next time we will recruit new members who have not been able to participate yet within Kagure and start in July.
We have already made several proposals for the production items, but the next members will consider and decide on the first time. From the next time, Mr. Shimada from the Omotesando store, who is in charge of Kagure's blog and interview articles, will also participate. This blog report will continue to be uploaded, but we will also send out reports from time to time on the media within Kagure, so please take a look at that as well. I'll let you know once again when it's uploaded.
Please look forward to Kagure no Wardrobe #02 from next month.