2016.10.12 (wed) – 10.18 (tue) Time to enjoy "my" coffee at Isetan Shinjuku

Coffee event Time to enjoy "my" coffee
Continuing from last year, the event will be held at the counter space in the coffee and wine goods section on the 5th floor of the Isetan Shinjuku store.
A project that focuses on "time to drink coffee at home". It was born from the idea that it would be an opportunity to make your personal coffee time at home more enjoyable, delicious, and arrange it in your own way. It was well received last year, but we are brushing it up so that it can be conveyed in a deeper and easier-to-understand manner.

When it comes to choosing coffee beans, I think there are many people who feel a little hard maniac world, such as the origin of the beans, sourness, bitterness, and the scent of ◯◯.
While there is such boyish or taste-expert fun, I think that "home coffee time" is more personal and emotional, both in purpose and in the taste of coffee.

For example, there are various purposes and scenes, such as "to have a drink in the morning," "relaxing time during housework," and "before entering work mode."
Depending on your mood, you can look at the coffee time according to several factors, such as "strong and strong coffee", "refreshing coffee", "I want to drink a lot", "I want to enjoy the aroma", "I prefer it not to get cold". If you look at it, you should be able to enjoy it in a wider and freer way. There is no right answer, so try to find your favorite while thinking about your home time. We offer a wide variety of coffee beans and cups for you to enjoy and choose from.

At the coffee counter, which is actually the venue for this event, customers can hand-drip coffee beans of their choice and choose a cup of their favorite shape and color.
It's a small counter with 5 seats, so the barista brews one cup at a time in front of you. You can also find and try beans and cups while talking with the barista about coffee and your favorite beans.
By all means, please try to find the perfect beans and vessel for your own coffee time.
mycoffee2015
mycoffee2015-3
(These two photos are from last year's event interview article foodie )
The members formed teams with their respective professionals. (All links are at the bottom of the article)

Coffee beans are "Jalk coffee" in Nishi Eifuku on the Inokashira Line
We offer 3 types of Jalk coffee blended beans.

"Hachizo" brews these beans one by one with hand drip.
This time, not only coffee, but also a set with baked sweets and a drink comparison set are available, so you can enjoy eating together.

The vessel is a coffee cup by "Izaki Atsushi no Utsuwa".
We have a variety of shapes and types. The shape of the cup and the thickness of the mouth change the taste, and there is a deep and interesting depth.

It's quite rare to have the opportunity to choose a vessel and drink delicious coffee, so I'd like you to try it. Also, after you try the coffee beans and the vessel, you can buy it because it is also sold.
This time, we will also sell Jalk coffee original coffee-related goods. From Pint!, wooden vessels and linen-related accessories. I asked Kentaro Tomozawa, who does illustrations for Jalk coffee, for the illustration, and I also arranged small items such as cards. The sales floor is more gorgeous than last year, and it looks like it's going to be a more fun atmosphere.


▼Event overview

Time to enjoy "my" coffee
~Why don't you find your coffee and vessel? ~
October 12 (Wednesday) to 18 (Tuesday), 2016 10:30 to 20:00
Isetan Shinjuku Store Main Building 5F Kitchen Dining Decor Coffee and Wine Goods Section (Contact: 03-3352-1111)
https://www.facebook.com/watasinocoffee

Coffee time at home is a small, personal time. There are various purposes and times of day, such as “to wake up to a cup”, “to change the mood at work”, and “to relax”.
That's why if you can make coffee time according to your taste and mood, wouldn't it be more enjoyable?

Focusing on coffee and tableware, we gathered everything from beans to miscellaneous goods. Enjoy hand-drip coffee in your favorite cup while talking to the barista at the counter. The type of beans, the size and color of the vessel, the shape of the mouthpiece. Find your own favorite.

Pint! (Miscellaneous Goods/Planning)

Atsushi Izaki pottery
https://www.izakiatsushi.com

Hachizo (cafe)
https://www.facebook.com/hatikura2015

jalk coffee
http://www.jalkcoffee.com

Illustration: Kentaro Tomozawa
http://kentarotomozawa.tumblr.com


We are looking forward to your visit.